Streetwear giant Supreme has recently announced a significant change to its online retail business by leaving its custom e-commerce system and moving to Shopify. The move was something of a surprise, as the company had been using its own system for years. But like many other online retailers, the brand has finally opted for the simplicity and efficiency of Shopify, which has become known as one of the most powerful e-commerce platforms available.

While the switch to Shopify was not explicitly announced by Supreme, eagle-eyed hypebeasts noticed changes to the website code. Upon further inspection, the code now shows a Shopify CDN, confirming the brand’s e-commerce operations are indeed running on Shopify.

Supreme, known for its trendy and highly sought-after clothing and accessories, has a major following among streetwear enthusiasts and takes pride in its iconic brand image. As such, any move the company makes is closely watched by the public and hypebeasts everywhere.

The switch to Shopify is seen by some as an indication that Supreme is putting a renewed emphasis on its online retail operations and is committed to making improvements to enhance the customer experience. The move will likely be welcomed by fans of the brand, who can now expect a smoother and more efficient shopping experience.

Overall, the switch to Shopify is a sign that even longstanding brands like Supreme are not immune to the need to keep up with new technology and innovation in the world of e-commerce. It is expected that other retailers will make similar shifts in the coming months and years, as the tech industry continues rapid digital transformation.